Despite the fact that **Polestar was one of Australia’s fastest-growing auto brands last year in sales, while it doesn’t expect to see growth in 2026 (although this is not expected), the Sino-Swedish brand has been confident its growing local dealer network and increasing customer awareness will keep people interested in its electric cars (EVs) which are being sold. ** **
Marking an impressive 38.5 per cent sales increase over 2024, Australian sales for the Geely-owned EV brand were propelled by demand for its two relatively new SUVs, the Polestar 3 and Polestar 4, which helped push its total sales to 2373 in 2025. They also contributed to a 36 per cent increase in global sales.
But when asked if that level of growth is sustainable, Polestar Australia managing director Scott Maynard told media it’s important to keep pace with expectations.
And it is, doesn’t are. So much of the growth we’ve achieved is based on retail business, not by driving in bulk fleet and doing huge deals to rent or ride share. He added that “it was a nice way of getting the volume done really nice,” so it was an important part of ‘s work.
This is the kind of business we’re following, because it means that we have friends with so many retail clients and customers. And that is why it’s sustainable to a . , “It’s a phrase that says.
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Polestar 4
Polestar has plenty of new model activity planned for 2026, too. It’s now rolling out another update for its long-running Polestar 2 liftback, and is planning to launch an flagship electric performance car in the form of the large Polestar 5 sedan.
“However, to set expectations, we wouldn’t expect to lodge the same sort of growth again in 2026,” Mr Maynard conceded.
It was part of product support, the establishment of our dealer network and all those things worked really well for us – having a larger footprint (more points sold and representation across Australia) ‘we’ve got ‘little growth to go with networking development/cars like Polestar 5 into the range, no, we don’t expect 30-plus [per cent growth] again this year.
He said ‘We still expect to see growth in each quarter; we don’t even know what kind of rampant growth that we got from some really good, strong new models introduced in 2025.
Polestar 2
Speaking at the time Mr Maynard said ‘The continued expansion of Polestar’s local retail network shows that it is committed to Australian market and still demand for the brand’d cars Down Under.
But we’re still promoting our footprint,” he said, adding that “we’ll be opening two new sites this year and it is not just the confidence to meet the market and see a need for such an investment but also investing from our retail partners who are seeing good things coming from the Polestar brand in their stable because all of them have multiple brands.”
“So their investment, I think, shows community confidence in us.”
Polestar has still owed some US$5 to PoleStar even so. A$8 (A$8) 5 billion) – . 1bn) and recently closed its last research and development centre in the UK. In a few days before, parent company Geely loaned the brand US$600 million (A$885m) to its founder.
Mr Maynard said ‘We just heard about another $600 million injection into the brand, not just investment from Geely but also from outside.
There is also some traction for that, as well as “That’s all getting there.” So I think there’s a lot of good news coming out of the Polestar brand, which our customers should bereassured by what we are buying. He said ‘Although s are in the line, “
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