The focus of **BYD’s strategy will be to improve the experience for its customers, with its after sales business being a key part of its new plan. ****
In a statement to media, Stephen Collins of BYD Australia’s chief operating officer said aftersales is one of five keypillars the company is working to improve.
He told local media, including childcareman.xyz, ‘We’re really aware we have a job to do here and we’re very determined to ensure that we get this right.
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Other areas of focus are improving the brand’s positioning, introducing new models, expanding its dealer network, and targeting fleet sales.
“We’re really working hard to reduce wait times for service,” he said.
Parts are a part of our work, so we have 95 per cent fill rate for the parts. When a dealer needs ’95 per cent of the time when it is sitting in our shed at Melbourne or Brisbane, that means we were part-time and industry standards for parts times’ Mr Collins said ‘We are very much aware this company was working with industry guidelines.
BYD’s former Fortitude Valley showroom, which it outgrew
Over the coming months, we have just invested in an 20,000 square metres warehouse in Melbourne and will be investing into warehouses in other states. – ’.
But Mr Collins says its aftersales support goes beyond parts and servicing.
‘We have a call centre in Sydney, we’ve got. call centres in Melbourne. They’re all local, they’re a . And so, I think it just shows our commitment to delivering that customer experience. , ” and.
As reported in recent days, BYD is planning to expand its product lineup in Australia in the coming months, with up to eight new models planned for 2026.
The Chinese automaker has also acknowledged it’s underperforming in fleet sales, with just 10 per cent of its sales volume being allocated to fleet – compared with the industry average of 35 per cent.
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