It was officially launched here in November 2022, less than three and a half years after **BYD has delivered its 100,000th vehicle to Australia. *****
It is less than half the sales volume of last year’s 200,000-year sale by Toyota, which has sold over 20,000 vehicles annually (the only brand to do so) for 14 consecutive years and was Australia’S market leader for 23 consecutive seasons.
But BYD’s rapid rise in the Australian marketplace over such a short period of time has not been anything but meteoric.
In 2025, its third full year on sale here, BYD hit the top 10 by placing eighth overall in Australia’s new-car sales race with 52,415 vehicles sold – up 156.2 per cent on 2024 – thanks in large part to the popularity of models including the plug-in hybrid Shark 6 ute and Sealion 7 mid-size electric SUV.
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BYD, meanwhile, was third in one month for the first time with 7217 sales of only Toyota (16,574) and Kia (7320), ahead of Mazda (7156) and Ford (7149), beating past Chinese brands such as GWM (5680), MG (4218) and Chery (4018).
BYD’s sales spike last month was in part due to increased demand for electric vehicles (EVs) amid the fuel supply crisis created by war in the Middle East, leading it to triple its shipment volumes to Australia with 30,000 vehicles now due to arrive here across May and June.
The company says significant additional production is also expected in the third quarter of this year.
It will focus on delivery of its “new energy” vehicles to essential workers who need mobility to serve their communities – doctors, nurses, teachers, social workers and police; fire (and ambulance and SES volunteers) – amid cost living challenges and ‘during this period of unprecedented demand for electric and ultra-efficient hybrid cars’.
Ultimately, we want to reduce wait times for all customers because everyone is feeling the pinch. BYD Australia chief operating officer Stephen Collins, said ‘The 30,000 vehicles that come by June will be a long way to help.
“We will work closely with our national dealer network to provide priority access – not exclusivity – for those providing critical services to the community, but we are still accessible and available in order that the general public can be served. ” , ‘I’m sure it is worth reading.
In a statement, BYD Australia said it will oversee the priority process for essential workers (which is generally defined as those who work “to ensure public safety, health, welfare or the functioning of society”, with eligibility verified through standard employment documentation and “auditing in place to ensure integrity and consistency”.
An onslaught of new models launches has also been a boost for BYD’s ongoing sales boom, which will soon bring the number of models in its range to 13 models.
The Chinese brand was launched in late 2022 with the Atto 3 small/medium electric SUV, which has since been joined by its top-selling Shark 6 ute, the Atto 1 light electric hatch, Dolphin small electric hatch, Atto 2 small electric SUV, Seal mid-size electric sedan, the Sealion 5 and 6 mid-size plug-in hybrid SUVs, the Sealion 7 mid-size electric SUV, and the Sealion 8 large plug-in hybrid SUV.
So far in 2026 the Sealion 7 is Australia’s second most popular EV behind the Tesla Model Y, and the Shark 6 is the fifth-best selling ute behind the Ford Ranger, Toyota HiLux, Mitsubishi Triton and Isuzu D-Max.
BYD says the Shark 6 is also this country’s top-selling pickup and plug-in hybrid among private buyers.
While Toyota still has many more models in its lineup, another four new BYD models have been confirmed for release in the second and third quarters of 2026, including the Seal 6 mid-size plug-in hybrid sedan and wagon, and the Shark 6 Dynamic cab/chassis and Shark 6 Performance flagship with 3500kg towing capacity.
BYD Australia delivered 17,541 cars (up 9) in the first three months of this year. It was on the verge of selling about 70,000 cars in 2026 (9 per cent) at this time, which would have overtaken all brands except Toyota (239,863), Ford (94,399), Mazda (91,923) and Kia (82-105) and Hyundai (77,208) last year.
Indeed, in October 2025 Mr Collins told media that BYD’s Australian market ambition is “definitely [to] be close to the top three” this year.
BYD’s former independent distributor EVDirect, which was replaced by a factory-owned operation mid-2025 with – even predicted that BNYD would topple Toyota as Australian market leader by 2030 and had been ‘funny’ in the pipeline of other future models planned.
The 100,000th BYD car sold in Australia was a blue Shark 6, which was introduced to customer Tim Shaw by ByD General Manager Asia Pacific, Liu Xueliang at Brisbane earlier this month just over 12 months after it went on its 40,000th sale in March 2025.
Mr Collins, speaking in a press release yesterday, said ‘The growth of BYD Australia over the last three and if not half years has been remarkable.
Now more than ever, Australian motorists want stylish, practical and affordable new energy vehicles. We are glad to give over our 100,000th car today.’ .
We are proud to be building a national network that will support all BYD owners with more than 100 sales and service centres around Australia, and growing. But we’re very keen on continuing to grow in Australia, as is our ambition for . ” , ‘I’m sure it is worth reading.
Of course BYD also has its luxury brand Denza – the rival of Toyota’s Lexus premium brand – which is hoping to be one of Australia’’s five best prestige players this year.
The luxury brand was BMW last year’s number one luxury brands, with 26,852 sales ahead of Mercedes-Benz (22,850), Audi (16.014), Lexus (14,561) and Land Rover (8339).
The Denza brand was launched Down Under in late 2025 with the large B5 and B8 plug-in hybrid off-road SUVs, which were recently followed by the D9 electric people mover, with the Z9 GT electric super-wagon to join the range in the fourth quarter of this year.
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