Despite the hype for hybrid models here – and around the world, Audi says it has no plans to enter into the lineup of extended-range electric vehicles (EREVs) that it will launch in China on Australian showrooms.
EREV models are being roll out by local-market customer demand, according to the premium German auto brand’s global sales boss and board member Marco Schubert of childcareman.xyz who says it has not offered any other powertrain technology in the world even though Chinese automakers have launched an increasing number of ERSEVs (including Australia).
“We’re evaluating that technology, depending on market demand,” Mr Schubert said.
But we see the bigger demand (of course) in China, where there is a lot of range-extenders, and in the product line of Chinese cars [from other brands] coming here as I learned that [coming] to Australia], also with range–extors here. , ” and.
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So, that’s what we have the technology to be absolutely free for as well as being able to . We have made some decisions for European and overseas [markets] but especially in the Chinese market we see a demand for range-extenders. ” , ‘I’m sure it is worth reading.
A prime example of that is the Audi E7X large SUV (slated to be launched in China in 2027 with battery-electric and EREV powertrains) which will be available.
Stellantis-affiliated Chinese brand Leapmotor offers its C10 mid-size electric SUV with an EREV option in Australia, and it’s expected to follow suit with the smaller B10 electric SUV launched here recently.
Chinese brands are also considering the local release of EREV powertrains, which is basically electric cars that use a combustion engine solely to charge their batteries.
But that doesn’t mean Audi will transfer the tech from China, where in 2025 it also launched its own separate ‘AUDI’ brand as part of a partnership with SAIC (the owner of the MG brand, among many others), which is spelled with capital letters and devoid of the famous four-rings emblem that denotes the quartet which combined to establish the German marque.
Mr Schubert, who was asked whether Audi’s upcoming EREV lineup could be sold in other markets including Australia, said ‘They’re not homologated for outside China.
‘At the last minute we want to compete in China’s market. Chinese market is crazed by the fact that they have, every day, a car launch this year so [with] the huge number of cars it’s obviously super-competitive.
– We believe with our ‘AUDI’ – four letters, as we call it. that we do see the opportunity; so is why we have done this? But that’s the way people say in volume as if they want to be, and so is it like for .
The brand is being developed there, so we’re building the brand around that sloganr like ‘So. It has been voted Car of the Year product in China, so it was really a good achievement.
I think the product has been a good one, and we have to look at how we are going to develop it further – but this is especially for the Chinese market because again, it’s the most competitive market and that we want to compete there. Paraphrast.
Just as most of the utes sold in Australia by Japanese brands come from Thailand, several non-Chinese auto brands sell made-in-China models here including the Kia EV5, Hyundai Elexio, Mini Cooper Electric and Aceman, Cupra Tavascan, Lotus Eletre and Emeya, all Tesla and Polestar models, and almost all Volvos.
The Tavascan is the first Volkswagen Group model to be manufactured in China for Australia since a small number of Chinese-made Polo sedans were imported to Australia in the mid-1990s.
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