**Cupra has celebrated opening of its new Essendon Fields ‘Garage’ in Melbourne with the delivery of it’s 10,000th vehicle in Australia. *****
The feat comes four years after the sporty Spanish brand first launched in Australia, with the milestone delivery a new Cupra Terramar – the brand’s newest SUV.
Cupra says it is a milestone for cupra to reach 10,000 deliveries in Australia, which shows the close relationship we are building with Australian customers.’ Jerome Figuiere, director of Cu Pra Australia said ‘It was an important milestone that has been making such significant progress and I am very proud of this connection being built up by our partners.
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Cupra Essendon Fields, pictured with brands such as BMW, Land Rover, Volvo, BYD, Subaru and Kiaa, has officially opened its doors at one of Melbourne’s busiest car dealership precincts.
The new location replaces the brand’s former Richmond dealership, still run by prominent dealer organisation Zagame Automotive Group.
The opening of Essendon Fields reflects our confidence in the market and we believe drivers are ready for a modern performance brand that dares to be different,’ Mr Figuiere said.
Cupra is in the midst of a massive product rollout both globally and here in Australia, with the all-new Terramar and Tavascan SUVs launching last year alongside the significantly updated Leon Hatch and Leon Sportstourer small car range. Fresh product helped fuel a 21 per cent increase in Cupra Australia’s sales last year.
This year will see the launch of the updated Formentor crossover, the brand’s most popular model by some margin, as well as the all-electric Born VZ hot hatch.
Cupra lineup
Cupra is one of the fastest growing brands in Europe.
Spanish brand produced its one millionth vehicle last year, no small feat since Cupra launched only as a standalone brand in 2018 and is not available in major markets such as China or the US.
It will be raffled off to all employees of the company (in Europe) for a one millionth unit, based on ‘Cupra Formentor 200kW e-Hybrid finished in Magnetic Tech (grey) matte), with winner scoring the vehicle for three years of use.
In 2026 the brand will expand its offering further with the launch of the new Raval city-sized electric vehicle, which will be produced at the company’s Martorell factory in Barcelona alongside the upcoming Volkswagen ID. Polo which shares its MEB Entry platform.
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Explore the Cupra showroom
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