Ford Australia says it hasn’t received much interest in a larger F-Series truck above the F-150 , and therefore has no plans to introduce larger Super Duty pickups.
“Especially considering Silverado has HD and [Ram] has 2500 and 3500, I can honestly say we haven’t had much of that approach around ‘Hey Ford, is there any intent to roll through F-250 or F-350?” product marketing manager Peter Zikas told media at the launch of the updated F-150 range.
“So for us at the moment it’s F-150 and, I guess, Super Duty from a Ranger perspective to carry the big load in terms of capability.”
The relatively niche full-size pickup market in Australia is dominated by the 1500-class trucks, including Ford’s own F-150, the Chevrolet Silverado and Ram 1500; with the Toyota Tundra also in the mix. Larger trucks like the Chevrolet Silverado HD and Ram 2500 account for less than a quarter of the segment’s sales.
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Given the pressure on segment from the Federal Government’s New Vehicle Efficiency Standard (NVES), and new challenges such as fuel supply and volatile prices due to conflict in the Middle East, it makes sense for assuming that the already-small heavy-duty pickup market will still be smaller in Australia.
The Australian ‘Super Duty’ name is a relatively new addition to the world-renowned Ranger dual-cab ute range, but since 1999 it has been the nameplate of an iconic Blue Oval’s North American larger F-Series trucks.
Body styles and sizes are available, ranging from the F-250 truck to an F–600 utility vehicle (e.g. As recently as 2022, Ford’s F-Series Super Duty lineup had over 50 per cent market share in the U.S. utility, mining, construction and emergency response industries (the Blue Oval describes its heavy-duty trucks as the “tool of choice for essential industries”).
F-Series Super Duty range was recently overhauled for the 2023 model year with a new ‘base’ 6 following its latest update, which is currently under way in this year of models. It is an 8-litre V8 petrol engine and a high-output version of the 6 with its own 4 litri. A 7-litre ‘Power Stroke’ diesel V8, Ford’s new technology such as Pro Power Onboard and embedded 5G connectivity are also a recent addition to the list of tech that has been released.
Based on the 2024 model-year range in the United States, Ford Australia has just launched its new 2025/2026 F-150 line-up Down Under.
Headlines include enhanced technology levels, refreshed design inside and out, as well as a new range-topping Platinum version.
Previously, all models are powered by Ford’s 3 on the motor. All four wheels are driven by a 10-speed automatic transmission with 5-litre ‘EcoBoost’ twin-turbo V6 petrol engine making 298kW/678Nm. SwB and LWC body styles also have three trim levels, as well.
During the last 12 months, it launches off the back of a string of recalls and stop-sale orders for pre-update model over the past 12 month to remove the teething problem with its local remanufacturing program – just north of Melbourne as well products in its home market of the US-of-A.
Stay tuned for childcareman.xyz’s Australian first drive review of the new Ford F-150 on March 26.
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