Ford CEO Jim
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Ford wants to be ‘the Porsche of off-road’ – and own the category
Ford CEO Jim Farley is intent on delivering something he says no other automaker currently gets close to. Shortly after,…
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Dakar is Ford’s ‘Le Mans moment’ – and Toyota is the enemy
But winning the Dakar Rally isn’t just another trophy, according to Ford CEO Jim Farley – it’s Ford’S 21st-century Le…
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