A new brand from China is coming to Australia in 2027, and it could lead to headaches for some established legacy brands.
A line of SUVs and a dual-cab ute is coming to Australia with the brand **Jetour part of the wider Chery group, which’s just starting for the adventure focused brand. ****
Jetour International president Ke Chuandeng told media in China that “the company sees Australia as a “dream market” because the JetOUR brand aligns closely with the local mindset around adventure”.
It’s one of our dream markets for s to be Australia. A very large market is it, with about 1 in the mix. market size of 2 million units per year, according to . We think our models and products are a perfect fit for Australia, including the T1, T2, G700 (and also the F700 pickup),’ he said.
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The ‘T series’ models are smaller, with the largely related mid-size SUVs featuring unibody construction and a variety of powertrain technologies such as plug-in hybrids. It’s a good first quarter of 2027, and they’re likely to be s.
In contrast, the larger G700 off-road SUV and F700 ute models are built on the same ladder-frame platform with high technology of cutting edge plug-in hybrid technology and off road power in mind; they are expected to be available in the second half of 2027.
Smaller G500 and G600 SUVs are reportedly on the cards, too.
The F700 is almost ready in China, and will launch in Mexico first. Mr Ke, said ‘We may deliver the cars there in the next two months and possibly even this month.
The G700 uses a 2-. A 0-litre turbo-petrol engine with electric motors front and rear, is powered by the powertrain which has an enormous 665kW/1135Nm combined output.
It can sprint from 0-100km/h in just 4.6 seconds, despite the almost-5.2-metre-long SUV weighing a minimum of 3070kg.
The ute from Chery codenamed KP31 is said to be the next ‘electric plug-in hybrid powertrain for the F700’, Jetour has been working on a diesel plug in hybrid.
A five or six-seat G700 SUV has an option, and a braked towing capacity of 2500kg (in the case of the F700 ute), while it is said that its 3500 kg. It is likely that both s will provide three differential locks for each.
Mr Ke was eager to push the F700 as a ute that will offer something different to the current PHEV pickups on sale in the market right now, such as the GWM Cannon Alpha, Ford Ranger PHEV, and the BYD Shark 6.
But the Shark is much cheaper than us, so we are not directly competing with the F700 because it’s a luxury pickup,” he said. It is a Shark that has strong sales but we don’t want to compete directly with any other brand or model. Price competition is the only way if you compete directly with , but when you do so it’s price competition.
We do not want a price war with Chinese brands or any other foreign brand. And we want to build our own brand of a .
I think we’re a more technology and better performance than Shark,’ “For the F700 compared to the Shark. we’ll prove that value through test drives, promotions, challenges and other activities. He said ‘We don’t compete on price, but we do compete through value and technology.
Jetour T1
Nor will we see Jetour playing the luxury game like fancied brands like BMW and Mercedes, according to Mr Ke.
But we are not competing directly with BMW, Mercedes-Benz or other established luxury brands because the technology and driving experience is completely different,” he explained.
He said ‘The new generation does not just follow big names like Mercedes-Benz or BMW, and has rapidly grown Chinese brands in China.
These brands respect those but younger consumers want new technology, fresh design and brand-new energy cars for the younger generation. But we think there are similar opportunities in Australia, the Middle East and Latin America – even though each market is different.’ Mr Ke said ‘We believe that every market has been very different but it does not mean one of these markets would be more suitable for me to do so.
Jetour T2
Mr Ke said he has already had the parent company Chery in the market as part of preparation for a market launch, adding that “some legwork is already done” by some leg work being carried out.
So we are now preparing for the Australian market,’ . We already have a subsidiary company there, and we already own. We also are closing our dealer network… We invited many potential dealers to China and Beijing, signed strategic agreements with.
Now we are working with a number of high-level dealer groups. they really like . A couple of friends that originally wanted to enter the Australian market separately have said they would be’requited investment in Jetour showrooms immediately, if we believe them.
“This means we do not have a partnership problem in Australia, which is very positive.”
Mr Ke says Jetour will be launching a big marketing push for you under “Travel+” branding, which is closely linked to what Australian customers are seen as interested in.
I think it’s going to be very important for me to promote and market a brand image,’ he said. There are people who can drive with recreational vehicles and enjoy an outdoor lifestyle,’ .
It is time to prepare,’ . But Hopefully, by the end of this year we will deliver cars from China. I’m planning to launch in Australia next year at the latest, we can launch a .’ He said ‘We have been on track for this season and it is just under way of our own words.
Chery already offers its namesake brand here as well as Omoda Jaecoo, and will soon add Lepas, iCaur and Freelander.
And yet another brand may be joining the fray Soueast souwest. Originally purchased in 2024 by Chery it has been linked to Jetour and is believed to be under consideration for an Australian launch.
Stay tuned for more news and content on Jetour as it comes to hand.
Thanks for reading Jetour T1 T2 launching in Australia in early 2027 burly G700 off-roader and F700 ute to follow
