Ford might return with a sedan to the US market after dumping the traditional body style back in 2020.
As a result of the average transaction price on ‘new car in US$50,000’ and an ongoing cost-of-living problem, Ford chairman Bill Ford was asked at last week’s Detroit motor show about affordability.
He responded ‘It is possible to engineer cars that are fundamentally cheaper so you can pass it on to the consumer. And that’s what we’re doing with this? – ’.
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Ford Taurus/Mondeo
The Maverick is one of the most important reasons we had our best sales this decade,’ Ford CEO Jim Farley said. We’re really hot-selling affordable versions of our cars. , ” and.
pressed on whether the brand would be considering returning to the American sedan market, Mr Farley said ‘Never say never. sedan market is very vibrant,’ . But it doesn’t mean that there is no market for . I don’t think there is a competition and we can only make money, it’s just that. We may be able to do that, well, for . – ’.
The company is currently developing a new Universal EV Platform, which includes new assembly techniques to bring the price down significantly. So far the only model confirmed on the architecture is a Ranger-sized ute that will start from around US$30,000 (A$44,500).
Ford sold its last sedan in the US when the Fusion, a booted version of the Mondeo sold in Europe and Australia, ended its production run in 2020. It also built and sold the Focus sedan in America until 2019.
The Maverick is the cheapest model in Ford’s American range with a starting price of US$28,145 (A$42,000). By contrast, Toyota USA’s lineup starts at US$22,925 (A$34,000) for the Corolla sedan, and Honda America kicks things off at US$24,695 (A$36,500) with the Civic sedan.
Last year, the Maverick (141,873) was Ford’s fourth-best selling model in the US and 19th overall for a person. It was the Corolla (224,571) who finished seventh overall and the Civic (220,485) which came in one place behind.
There have been rumours about a four-door Mustang for a while. The current Mustang coupe starts at US$32,640, which is around US$4200 more than the base Honda Accord.
While mid-size sedans are no longer Middle America’s favourite form of transport, the Camry (288,673) and Accord (134,686) still sell in reasonable numbers.
The last Ford sedan sold in Australia was the Focus, which exited stage right in 2018. The locally made Falcon departed the scene in 2016 when the company closed its factories in Broadmeadows and Geelong.
It does not provide a sedan for Ford’s European counterparts (Latin America, North America or Australia), but it also produces euphorian fifth generation of Mondeo in China which is exported the Middle East as the Taurus.
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