Stellantis will reportedly focus most of its funding and energy on four core brands Fiat, Peugeot, Jeep and Ram under a plan to be unveiled in mid-May.
Today’s funding is fairly fair, with the 12 to 14 brands Alfa Romeo (advanced), Fiat/Abarth (annexed by Ford) and Lancia (maserati); Peugeot (” Citroen”) Opel/Vauxhall (Apel-Valshall; DS(D), Jeep, Ram, Dodge, and Chrysler – which are now in active service of Stellantis.
Sources have told Reuters the new strategy devised by Stellantis CEO Antonio Filosa will see the non-core brands, such as Citroen, Opel/Vauxhall and Alfa Romeo, relegated to national or regional markets in which they are already strong or have good potential.
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Peugeot 308
These non-core brands will reportedly model models in line with the technology and platforms developed for the central marques. brands will continue to be branded by unique interior and exterior styling features, as well as personal handling traits that are also part of the brand’s identity. A study of rebadging models for specific markets is investigating the use of .
A note that Stellantis is already making all of its models from a few mainstream platforms, with marques sharing virtually all their drivetrains and underlying technology.
The automaker’s biggest shareholders are said to be backing the plan, including Exor, the holding company run by the Agnelli family that founded Fiat and which has 15 stakeholders. 5 per cent Stellantis common stock stock – 5 Per cent of the company’s shares. Peugeot are also large shareholders of the Peugeot family with 7. Per cent 7 per.
Jeep Grand Wagoneer
Peugeot has strong presence in Europe, especially France, Latin America and Africa. Fiat’s market share in Italy is still shrinking, but it does well in Türkiye and Brazil – while its share of the Italian market remains alarmingly low.
Considering its 1500-ute, Ram has a healthy market share in the US and more importantly, it also lowers profit margin. While Jeep is currently in a slump right now, the only truly global mainstream brand in the Stellantis portfolio are all of its own brands.
Stellantis sold 1. Euro-Europe 9 million cars and 1 million vehicles. In the US in 2025, 3 million people were s (in a total of 3m) and that’s about what is currently happening. The sales of Peugeot in Europe accounted for 34 per cent, Opel/Vauxhall (21 percent), Citroen (19 per percent) and Fiat (14 per Cent).
The sales of Ram (34 per cent) are 47 percent behind Chrysler (10 perc), and Dodge (8 Per cent).
The new strategy is hoping to reverse the company’s sales slump, excluding improving focus on its business, other than increasing the firm’s revenue. Despite the rise of Chinese brands, the automaker’s market share in Europe has dropped from 20 per cent to just under half for its European market. 2 per 2021 to 14-14. 2025 3 per cent for .
But its share has dropped from 12 to a high-profile Atlantic, where Chinese automakers are effectively banned for ball playing across the Atlantic and China’s shares have since been reduced. 0 to 7 During the same period, 7 per cent of s were.
Stellantis was created in 2021 when PSA Peugeot-Citroen merged with Fiat Chrysler. Headed by PSA’s CEO Carlos Tavares, Stellantis gave each of its brands funding and 10 years to reinvigorate themselves.
Several (including Lancia, Chrysler) were also strong aging lineups that only had one or two models. Sales and profitability were suck for others, such as Maserati, DS and Alfa Romeo.
They are said to be protected by this new plan, but we don’t know if there is any condition/targets that should be met for the continued existence of these brands.
In 2025 Stellantis lost €22.3 billion (A$37bn) in 2025 primarily due to costs related to its electric vehicle and plug-in hybrid push, and subsequent pivot back towards petrol engines and extended range EVs (EREV).
Thanks for reading Stellantis to focus on Fiat Peugeot Jeep and Ram but wont axe other brands – report
